About us
Who we are
We are Streamline, and for seventeen years we have built software that helps businesses grow. Coreflow is what we build today.
What drives us is simple: we want to reach our
full potential,
and we want exactly the same for every business owner we work with.
One connected platform, built for your niche and delivered done-for-you, so you can reach yours, without the drama.
About us
Who we are
We are Streamline, and for seventeen years we have built software that helps businesses grow. Coreflow is what we build today.
What drives us is simple: we want to reach our
full potential,
and we want exactly the same for every business owner we work with.
One connected platform, built for your niche and delivered done-for-you, so you can reach yours, without the drama.
A note from James and Mark
We have both sat on the owner's side of the table, juggling growth, customers and a patchwork of tools that never quite talked to each other. Streamline became the partner we wished we had had, senior people who listen, keep things simple, and deliver steady, real progress rather than grand plans that never land. What we want for ourselves, work that reaches its full potential, is exactly what we want for you. Coreflow is where that thinking became a platform, built to help you get there.
James and Mark, co-founders
The people behind the platform
James Bogue
Co-founder
From Nottinghamshire, based near Newark
Four decades helping organisations scale with clarity and calm. A two-time winner of the Top 100 Growth Companies in the UK award and a certified business coach.
He has built and sold companies, coached founders, and made technology work for businesses of every size, from corporate customers like Wagamama and BaxterStorey to independent firms. His two superpowers are listening and understanding quickly, reading a situation and reflecting it back with a clarity that makes people feel understood. Always the same attention to detail, never strategy from a distance, in it with people, not floating above them with a deck. Four decades in, little rattles him, and he is quick to give credit when something is done well.
Away from the platform, a Nottingham Forest season ticket holder and a board member of the Nottingham Forest Supporters Trust.
Mark Dixon
Co-founder
From Derbyshire, based in London
Engineer at heart, translator by trade. He has led major transformations at easyJet, the Football Association and Rabobank, turning messy stacks into stable, scalable systems, with a bias for outcomes over noise.
He went on to design Coreflow Integration, the engine that connects the whole platform and lets best-of-breed tools work as one, then be swapped without disruption when something better comes along. It is the quiet backbone that delivers real value at any scale, from a single team to the largest enterprise, built at that scale, not just drawn on a slide. He stays loyal to outcomes, not to vendors or his own past choices, and would rather show the working than make a claim. When a job is done properly, he tends to leave it there with a quiet 'Boom'.
Away from the platform, an accomplished musician who has played on stage at the Download Festival.
Marie Straker
Head of Coreflow Media
From York
Over twenty years cutting prime-time factual television for the BBC, ITV and Channel 4. Not the glamour of it, the craft. The edit suite, where rough footage becomes something an audience actually feels.
Marie has joined to raise the level of our customers' media, so their products, services and knowledge come across with real authority. The same editorial instinct that made those stories land on screen now goes into your product films, your explainers, and the content that carries your knowledge. It matters more every year: as AI increasingly weighs how trustworthy a business looks and steers people towards who to trust, credible, well-made media is what sets you apart. It is how you punch above your weight, no film crew, no AI shortcuts, just stories told well.
Her credits include The Repair Shop, Strictly Come Dancing: It Takes Two and Emma Willis: Delivering Babies.
If you would rather judge us by a conversation than a web page, we would like that too.
Have a chat with James or MarkMore than technology
James literally wrote the book
Coreflow is not just about delivering the technology. It is about how to use it well, to grow your business and yourself. James is the author of The Entrepreneur's Marketing System, a practical, no-nonsense guide to winning customers and growing a business, drawn from four decades of doing exactly that. That same thinking runs through everything we build for you.
See how this approach drives real growthThe smallest details are the most interesting
To us, the smallest details are the most interesting, because they are where the work is really won. The field in the right place, the step that saves a click, the alert that fires before it is too late. In your work, the smallest thing can decide the outcome, a result won or lost, a customer kept or gone. So that is exactly where we put our attention.
What we believe
The software industry has a habit we never liked. Sell a seat, sell a module, sell the upgrade, and charge you more as you grow, whether or not you are getting more value. We think that is backwards.
Priced around value, not head-count
We built our platform to be rewarded when you succeed, not every time you add a user. No selling seats, modules and upgrades just to charge you more as you grow.
Efficiency over waste
We hate wasted software, the tools nobody opens and the licences nobody cancels. You should pay for what you use, and get the full value of what you pay for.
Enterprise-grade, made practical
Joined-up, reliable, properly built systems are what big companies take for granted. We bring that engineering to smaller teams, delivered done-for-you and supported by us, so it becomes an advantage rather than another thing to manage.
Strong opinions, loosely held
We take a clear position and argue it well, then change tack the moment something better comes along. It is why the platform is built to swap any tool for a better one, ours included.
What we believe
The software industry has a habit we never liked. Sell a seat, sell a module, sell the upgrade, and charge you more as you grow, whether or not you are getting more value. We think that is backwards.
Priced around value, not head-count
We built our platform to be rewarded when you succeed, not every time you add a user. No selling seats, modules and upgrades just to charge you more as you grow.
Efficiency over waste
We hate wasted software, the tools nobody opens and the licences nobody cancels. You should pay for what you use, and get the full value of what you pay for.
Enterprise-grade, made practical
Joined-up, reliable, properly built systems are what big companies take for granted. We bring that engineering to smaller teams, delivered done-for-you and supported by us, so it becomes an advantage rather than another thing to manage.
Strong opinions, loosely held
We take a clear position and argue it well, then change tack the moment something better comes along. It is why the platform is built to swap any tool for a better one, ours included.
Our story
Seventeen years, one throughline: joined-up systems that actually deliver.
Let's talk
If the way we think sounds like the partner you have been missing, come and have a conversation.
No obligation. 15 minutes. No slides.