How we price, and why
We don't charge per seat. We charge on what reflects your scale.
One flat fee, priced on the work the platform actually does for you, never on how many people log in. Most software bills you by the head, so the price climbs every time you add a person and punishes you for growing the very team that makes you money. We think that's backwards. Coreflow is one predictable fee, banded by the single number that genuinely tracks how hard the platform is working. Here's the thinking, then pick your niche for the real bands.
building and running software for niche operators.
clients served across our agency history.
support and onboarding, GDPR-compliant by design.
stays yours, moved securely and exportable on request.
The core belief
Per-seat pricing punishes growth. So we don't do it.
The software industry makes its money on the treadmill: the next seat, the next module, the next upgrade. Every time you hire, or bring on a volunteer, or give one more person access, the bill goes up, whether or not the software is doing any more for you. That's a tax on growing your team, and it's the opposite of what good software should do. We charge one flat fee instead, and price it on the number that actually reflects your scale.
Fixed monthly fee
You sit in a band and pay a flat, predictable monthly price. No surprises, no per-user creep as your team grows.
Banded by your scale-metric
Priced on the one number that tracks the value you get, listings for brokers, members for supporters groups. Never per seat.
Reviewed once a year
We set your band from your current count plus 10% headroom for growth, then review it annually, not every time a number ticks up.
We're not the only ones who think per-seat pricing is on the way out.
AI is quietly re-engineering how software is priced. As the work moves from people clicking through dashboards to systems acting on connected data, charging by the head stops making sense, the value isn't in the number of log-ins, it's in the joined-up data underneath. The per-seat model is under real pressure, and the software that lasts will be priced on the work it does, not the seats it fills.
That's the thinking Coreflow was built on from the start. We wrote up where the industry is heading, and why we price the way we do, in full.
Read: Why the software that survives AI won't charge by the headActive usage, not seats
Priced on the work, not the log-ins.
"Scale" means something different in every niche. A broker's world tracks listings; a supporters group's tracks members. So we don't use one lazy number for everyone, we price each niche on the metric that genuinely reflects how hard the platform is working for you. Add all the team you like at no extra cost; you only move up a band when the actual work grows.
Priced on active listings
The unit that drives your revenue. The more you have on the market, the more the platform is doing, so that's what we band on, not how many brokers are logged in. "Active" means a record with activity in the last 90 days, so you're never charged for dead data.
Priced on members
The simplest, most stable number a group has, and the one that genuinely reflects its size. Add as many volunteers and committee members as you need; you only move up a band as your membership grows.
The through-line: whatever your niche, you're charged on what the platform actually does for you, and never penalised for growing the team that runs it. Every plan comes with unlimited staff logins as standard.
The same for everyone
What the philosophy actually buys you.
A pricing principle only matters if it holds up in the detail. Here's what sits behind the flat fee, whatever niche you're in and whatever band you land on.
- Unlimited staff logins, no per-seat fees, ever, so growing your team costs nothing extra
- Connectors included, we join up the systems you keep as part of the platform fee, not a separate bill
- One predictable monthly total, banded, flat, and set a year at a time
- A combined usage allowance for messaging, e-signatures and AI, in one pot
- 10% headroom for growth built into every band review, so you're not bumped the moment a number ticks up
- A 30-day money-back guarantee, because a good platform shouldn't need a lock-in to keep you
The honest objections
The "yes, but..." questions, answered straight.
A flat fee always raises a few fair doubts. Here are the three we hear most, and the honest answers. Niche-specific detail lives on each pricing page below.
"Won't I be subsidising heavier users?"
No. Your band is your usage. You're placed on the number that reflects your own scale, your listings or your members, so you pay for the work the platform does for you, not for anyone else's.
"So what stops the price creeping up every year?"
Your band is reviewed once a year, not every time a number moves. We take your current count and add 10% headroom, so you're not bumped the moment you sign one more client or member. Grow into a higher band and you move up; shrink and you can move down.
"Unlimited logins, really? What's the catch?"
There isn't one, for running your operation. Every person on your team gets their own login at no extra cost. We work on fair usage: the only time we'd have a conversation is if you wanted large numbers of logins for a separate, unrelated business.
See the real numbers
Pick your niche for the actual bands.
The principle is the same everywhere; the numbers are tailored to your world. Choose your niche for the real bands, worked examples, and honest answers to the awkward questions.
Business Brokers
Priced per active listing, from £225/month. Run every listing, NDA, buyer and signature in one place, with the buyer-vetting portal built in.
See broker pricing →Supporters Groups
Priced on members, from £165/month. Website, memberships, renewals, surveys and comms in one platform, with your payment provider wired in.
See supporters pricing →Run something that isn't listed yet? We build for one niche at a time, and we're always talking to new ones. Become a niche partner and we'll price your world properly too.
Our guarantee
back
Thirty days. If it's not for you, we'll give your money back.
We don't think a twelve-month contract should do the work a good platform can. Take your first 30 days to put Coreflow through its paces, with your real data and your real team. If you're not happy, we'll refund what you've paid and help you move back to your old systems.
No hard feelings. No fight to leave.