Pricing, in plain English
One joined-up platform to run and grow your whole operation, integration included.
We price the way we'd want to be priced to: one predictable monthly fee, based on the single number that reflects the size of your business, not how many people log in. Below you'll find the real bands, real worked examples, and honest answers to the awkward questions.
No obligation. 15 minutes. No slides. Or see your price in the estimator first.
building and running software for niche operators.
clients served across our agency history.
support and onboarding, GDPR-compliant by design.
stays yours, moved securely and exportable on request.
Trusted by teams who run on Coreflow
Not cheaper. Far more effective.
This isn't a like-for-like price match, and it shouldn't be. The stack most brokers run is billed by the head and climbs with every hire, and even then it can't give you a proper buyer-vetting portal or a single joined-up view of a deal. We're a flat fee, unlimited seats, with the things their stack simply doesn't have built in. Pick your size and see the honest picture.
Based on mid-range CRM pricing (e.g. Pipedrive). Pay more, on a premium CRM like HubSpot, and the total climbs well past this. Pay less, and you lose the features and productivity that make it worth running at all.
The same tools at 10 brokers? Around £600. Per seat doesn't stay cheap.
And it still can't give you a buyer-vetting portal or a single joined-up view, and a shared e-signature login means no individual audit trail of who sent what.
More capability, joined up, and it doesn't grow when your team does.
Add a broker or two and the per-seat lines pass our whole Foundation fee. By ten brokers you're paying more than our platform, for a pile of disconnected logins with no vetting portal.
Based on mid-range CRM pricing (e.g. Pipedrive). Pay more, on a premium CRM like HubSpot, and the total climbs well past this. Pay less, and you lose the features and productivity that make it worth running at all.
And with little or no middleware in place, the tools mostly don't talk at all, so deal data is re-keyed by hand, with still no buyer-vetting portal and no single view.
The seats keep climbing. Ours is flat, joined up, with the portal built in.
Their stack is ~£680 and rising with every hire, a stack of separate logins that still don't give one view of a deal. Ours is flat, unlimited, with the portal and automation theirs can't match.
Based on mid-range CRM pricing (e.g. Pipedrive). Pay more, on a premium CRM like HubSpot, and the total climbs well past this. Pay less, and you lose the features and productivity that make it worth running at all.
Still more than our whole platform, the tools barely talk to each other, and there's no buyer-vetting portal or single joined-up view.
At the top of the band that's around £1.50 a listing, one joined-up system, portal built in.
At 30 brokers their stack is around £1,860 a month, the tools barely talk, and there's still no vetting portal. Ours is £1,800 for the whole platform, and because the fee is flat, the more listings you carry the less each one costs to run, down to around £1.50 a listing. A real brokerage was spending around £31,000 a year across everything, including the lead sources we simply connect, before moving to us.
Tool figures are typical UK list prices, ex-VAT, for the tools Coreflow replaces, and scale per seat. Lead-source portals (Rightbiz, BusinessesForSale, Daltons) are not shown as a cost: you keep them, we connect them. The NDA and buyer-vetting portal is built in-house and has no off-the-shelf equivalent. "Unlimited users" covers staff dedicated to managing your listings; logins for a separate, unrelated business operation are chargeable.
Instant estimate
Tell us your number and we'll show your exact monthly band. No email required, no "contact us to find out."
or £19,440/yr paid annually (save £2,160)
Includes connecting your systems, e-signature, calendar and email sync, and unlimited staff logins. Excludes VAT.
That's above our published bands, which means you're a "let's have a conversation" size. We'll tailor it to your scale.
No obligation. 15 minutes. No slides. We'll confirm your band and answer anything.
Broker pricing
All prices are the standard monthly rate, excluding VAT. Pay annually and take 10% off. "Active" means a record with activity in the last 90 days, so you're never charged for dead data sitting in a database.
Unlimited users covers the team dedicated to managing your listings. Logins for a separate, unrelated business operation are chargeable.
Priced per active listing, the unit that drives your revenue. The more you have on the market, the more the system is doing for you.
Scale metric: Active listings| Band | Active listings | Monthly |
|---|---|---|
| Micro | Up to 25 | £225 |
| Foundation | 26 – 200 | £500 |
| MomentumMost popular | 201 – 500 | £950 |
| Scale | 501 – 1,200 | £1,800 |
Prices are monthly. Pay annually and take 10% off across the year.
What you’re replacing: run every listing, NDA, buyer and signature in one place, and retire three to four separate tools.
Included in every plan: connecting your systems, e-signature, plus calendar and email sync native to Coreflow AI.
More than 1,200 active listings? Let's have a conversation, we'll tailor it to your scale.
Stop stitching together tools that don't talk to each other. We replace what's holding you back, connect what works, and give you one platform to build and grow on. Let's map out how it comes together for you.
Proof, not promises
The fee isn't a cost to absorb, it's tools retired, hours given back, and growth you can measure.
a year in software costs removed after replacing Mailchimp and Adobe Sign with one platform.
Malcolm Porter, Advance Onlineaverage sales uplift within twelve months, with lead-to-customer conversion up around 25%.
Across Coreflow customerssaved per team, per week, once the admin between disconnected tools disappears.
Across Coreflow customersPricing at a glance
Your monthly cost is built from up to three pieces. Most customers only ever think about the first.
One flat monthly fee, banded by your active listings. Unlimited staff logins, no per-seat fees.
From £225/moWe connect whatever systems you want to keep and weave them into one working platform. It's part of your platform fee, not a separate bill.
Included in your platform feeA combined monthly pot for SMS, email and Coreflow AI is included; optional modules and Operations add-ons switch on only when you ask.
£15 to £100 includedThe Principle
The software industry makes its money on the treadmill: the next seat, the next module, the next upgrade. We don't. Per-seat pricing punishes you for growing your team, the opposite of what good software should do, so we don't do it. Instead, each niche is priced on the one metric that genuinely tracks the value you get from Coreflow. That's why the numbers look a little different from niche to niche.
You sit in a band and pay a flat, predictable monthly price. No surprises, no per-user creep as your team grows.
Priced by active listings, the metric that fits your world, never per seat.
We set your band from your current count plus 10% headroom for growth, then review it annually, not every time a number ticks up.
Connectors
There's no separate connector bill to decode here. Whatever you want to keep, your website, your accounts package, the tools your team already lives in, we connect it and weave it into one working system as part of your platform fee. Not bolted on, not "integrated" in name only, joined up so the whole thing runs as one.
Connecting your systems is part of taking the platform. The platform price is the price. You can take the platform or not, but joining up your world is the job we do, not a line-item add-on.
Migration
Moving onto Coreflow is a one-off, paid project, scoped and quoted before any work begins, so you sign off the number first. It's priced by how much work the move takes, the same way connectors are. Every migration is a full job, not a data dump.
| Complexity | What it covers | One-off fee |
|---|---|---|
| Simple | A single source system, clean data, standard configuration | from £750 |
| Standard | A few source systems, some data cleansing, full platform rebuild | from £2,000 |
| Complex / bespoke | Many, messy or legacy systems, custom rebuild and data work | Quoted by the hour (from £100/hr) |
In Every Plan
We bundle as much as we sensibly can into the headline fee. Here's what's included as standard for everyone.
In Every Plan
We bundle as much as we sensibly can into the headline fee. Here's what's included as standard for everyone.
Support
Basic support is included free on every plan. Premium and Premium Plus add faster response, more channels and more service credits. The hours are the same across all three: 9am to 5pm, Monday to Friday, excluding bank holidays.
| Basic | Premium | Premium Plus | |
|---|---|---|---|
| Price | Included free | +20% of monthly fee | +30% of monthly fee |
| Response | Best endeavours | Within 4 hours | Within 2 hours |
| Channels | AI assistant, Portal and Email | + Teams and Phone | + Teams and Phone |
| Inclusive service credits | 16 | 24 | 24 |
| Extra credits | Blocks of 16 (£320 / block) | £20 each | £20 each |
1 credit = 15 minutes = £20. Credits fund work outside day-to-day support, and you're always told before any are used:
Billing
Every price on this page is the standard monthly rate. Prefer to settle once a year? Pay annually and take 10% off your platform fee, one invoice, one less thing to think about.
Our guarantee
We don't think a twelve-month contract should do the work a good platform can. Take your first 30 days to put Coreflow through its paces, with your real listings and your real team. If you're not happy, we'll refund what you've paid and help you move back to your old systems.
No hard feelings. No fight to leave.
They Ask, We Answer
If you're weighing this up, you deserve straight answers. Here are ours.
Whatever band your listings fall into, that's it. A sole trader with a handful of listings pays £225/month on Micro. A broker with around 150 active listings pays £500/month. A broker around BTG's size, roughly 650 listings, sits in Scale at £1,800/month. Unlimited staff logins are included in all of those.
The only way you'd pay more is if you go beyond your inclusive comms or AI allowance, or you choose to switch on an optional add-on. Both are shown transparently above.
Because your workload tracks your listings, not your headcount. Charging per user would be lazy and unfair, punishing you for hiring, so we price on the number that genuinely reflects how hard the system is working for you: your active listings.
No. Connecting whatever systems you want to keep is part of your platform fee. We link them up and weave them into one working system, that's the job, not a separate connector bill. You take the platform, or you don't, and the platform price is the price.
In most cases, no. If a system has a modern API or a standard way to connect, we can wire it in. The honest exception is older legacy software that was never built to connect, no API, no integration hooks, and often not cloud-based at all. We don't pretend those are straightforward. We look at them case by case and talk it through with you, so you know up front what's possible, what isn't, and the best way forward.
Yes. The Micro band is the full platform, the same Coreflow everyone else runs, priced for a smaller book: £225 a month for up to 25 active listings. Nothing is stripped out. You get the connected platform, the NDA and buyer-vetting portal, the marketing and comms tools and unlimited logins, exactly as the larger bands do. Because you carry little data, there's no data migration to pay for; instead we bring your website across onto the platform for a one-off £450. When you grow past 25 listings, you simply move up to Foundation.
Yes, migration is a one-off paid project, priced by complexity: Simple, Standard, or Complex. We scope and quote it before any work starts, so you approve the number first, and it sits separate from your monthly platform fee. Full detail, including what each tier covers, is on our migration page.
Most migrations take a few weeks, depending on scope and how many systems are involved. We plan the move around your business, so there's no big-bang switch-off: your current tools keep running until everything is across and you're ready to go live.
Your history comes with you. We migrate your records and clean them on the way in, so nothing important is left behind, and everything is moved securely and checked against your source before you sign off.
It's shared, but the heavy lifting is ours. You give us access and your data, we handle the build, the configuration and the move itself. It's designed to be a job you delegate, not a project that lands on your team.
Every plan includes a combined monthly pot for SMS, email and Coreflow AI, £30, £60 or £100 depending on your tier. Nothing breaks if you go over: anything beyond your allowance is simply billed in £20 blocks, and we'll flag it before you get near the limit, so there are no surprise bills.
As many as you need to run your brokerage. There are no per-seat fees and no user cap, every member of your team gets their own login, included. We work on fair usage rather than a hard limit: the platform is built to run your brokerage, so the logins your team needs are unlimited. If you ever wanted to add large numbers of logins for a separate, unrelated business operation, we'd simply have a conversation about it first.
Basic support is included free on every plan: AI assistant, Portal and Email, with 16 service credits. Premium (+20% of your monthly fee) and Premium Plus (+30%) add Microsoft Teams and phone, faster response (within 4 hours, or 2 hours), and 24 service credits. The hours are the same across all three: 9am to 5pm, Monday to Friday, excluding bank holidays.
Your band is reviewed once a year, not every time a number changes. At each review we take your current count and add 10% headroom for growth, so you're not bumped up the moment you win one new instruction. If you grow into a higher band, you move up; if you shrink, you can move down.
If a vendor hikes their price or their product falls behind, we swap it out, no drama and no eighteen-month project. The right tool goes in the right place, and you're never trapped by someone else's price rises.
Our contracts run for 12 months. You choose how to pay: monthly across the year, or annually up front for a better price. We'll lay out both options plainly before you commit, so there are no surprises.
We don't think a lock-in should do the work a good product can. That's why your migration is fully managed, with a 30-day window during onboarding to make sure it's right for you. At the end of the 12 months your contract simply continues month to month unless you tell us otherwise, you're never auto-rolled into another fixed year.
Talk to us
You've seen the bands, the worked examples and the honest answers. If it looks like a fit, the next step is a short conversation. No pitch, no slides, just your situation and whether we're the right people for it.
No obligation. 15 minutes. No slides.
Prefer to message? WhatsApp us, or call 0207 692 0775.