Rate card
Every rate we charge, on one page, in one place.
The small print, without the small print.
This is the whole rate card: what messaging costs, what support costs, what the one-off work costs, and what we never charge for at all. It sits on its own page so there is one version of it, and so you can send it to whoever has to approve the spend.
All rates exclude VAT. Reviewed August 2026.
The allowance
Most months, none of this reaches your invoice.
Every plan includes a monthly usage allowance set at 8% of your platform fee. The rates below draw on that one pot, and nothing is ring-fenced to a channel, so a heavy month of one simply uses more of it than a quiet month of another.
Nothing stops working
Go past the allowance and usage carries on, topped up in £25 blocks. You are alerted at 80%, so it never arrives as a surprise on the invoice.
A limit for the bad days
If usage passes £75 in any 24 hours, outbound sending pauses and we check with you, because at that rate it is usually a fault or a mistake rather than a campaign. One confirmation lifts it. If it was a fault on our side, we credit it in full.
Rates move, and we tell you
Messaging rates follow the carriers, and carriers change them. When one moves we tell you before it reaches your bill, and this page is updated on the same day.
The one thing an allowance will not swallow: marketing broadcasts. A WhatsApp campaign to two thousand people costs about £180, which is more than most firms’ entire monthly pot in a single send. Plan for it rather than discovering it on a Monday morning.
Usage rates
Messaging, e-signature and AI.
What each one draws from your monthly allowance, and from any £25 blocks after that.
| Item | Rate |
|---|---|
| Marketing message | 9pper delivered message |
| Utility message | 3pper delivered message |
| WhatsApp integration | £13per number, per month |
| SMS | |
| UK outbound | 7.5pper segment |
| UK inbound | 1pper segment |
| Sends | £0.90per 1,000 |
| Address validation | £3.25per 1,000 |
| E-signature | |
| Envelope sent for signature | 62pper envelope |
| Coreflow AI | |
| Input tokens | £1.63per 1M tokens |
| Output tokens | £13.00per 1M tokens |
An SMS segment is 160 characters of plain text, or 70 if the message contains emoji or certain symbols. A long text may therefore be two or three segments.
Support
Three levels. Same hours, faster response.
Basic is included free at every size. The hours are the same across all three: 9am to 5pm, Monday to Friday, excluding bank holidays.
| Basic | Premium | Premium Plus | |
|---|---|---|---|
| Price | Included free | +20% of monthly fee | +30% of monthly fee |
| Response | Within 8 hours | Within 4 hours | Within 2 hours |
| Channels | AI assistant, Portal and Email | + Teams and phone | + Teams and phone |
| Inclusive service credits | 16 | 32 | 40 |
| Extra credits | Blocks of 16, £320 a block | £20 each | £20 each |
On broker pricing, Premium is included at no extra charge above 250 active listings. Each niche page states where that threshold sits.
One credit is 15 minutes of our time, worth £20. Credits fund work that sits outside day-to-day support, and you are always told before any are used:
- Configuration, customisation and training beyond the original build
- Face-to-face video response where a written answer will not do
- Managed escalation and feature-upgrade management
- Annual best-practice reviews and data audits
Not chargeable: answering questions, showing somebody how something works, and fixing genuine platform bugs. Those are support, and support is included.
One-off fees
Getting you across, priced by the work it takes.
Every one-off is scoped and quoted before any work starts, so you approve the figure first. These are the starting points, not the final number, and they sit outside your monthly fee and outside the annual discount.
| Complexity | What it covers | One-off fee |
|---|---|---|
| Simple | A single source system, clean data, standard configuration | from £750 |
| Standard | A few source systems, some data cleansing, full platform rebuild | from £2,000 |
| Complex or bespoke | Many, messy or legacy systems, custom rebuild and data work | from £100/hr, quoted |
- Data migration and cleansing, your records moved across and tidied on the way in
- Platform configuration and rebuild, your workflows set up properly rather than copied
- Connecting the systems you keep, wired in as part of the move
- Onboarding and team training, your people shown how to run on it from day one
Never charged
A rate card is only honest if it says what is not on it.
These are the lines that show up on other people’s invoices and will never show up on ours.
- Extra logins, however many people need the system
- Connecting your systems, and keeping them connected when a provider changes something
- Platform updates and new features as they land
- Moving up or down as your size changes at the annual review
- Answering questions and showing people how something works
- Fixing genuine platform bugs, which are ours to fix
- Exporting your data, at any point, including on the way out
- Onboarding fees on top of a quoted migration
Want the platform fee itself? That is on the niche pages: business brokers or supporters groups.